Overview
Jacob and Co Epic X is not merely a timepiece; it is a manifesto of audacious design, technical mastery, and an audacious celebration of the modern luxury watch market. From its first public appearance at the 2019 Baselworld, the Epic X captured the imagination of collectors worldwide with its towering 70 mm case, an array of diamonds that could be swapped at the touch of a button, and a chronograph that feels more like a piece of kinetic sculpture than a traditional watch. In this article we dissect every facet of the Epic X, from its historical roots in the Jacob & Co. brand to its technical specifications, movement, pricing, investment potential, and practical buying advice.
History
The Jacob & Co. Legacy
Jacob & Co., founded in 1986 by Jacob Arabo, began as a small jewelry studio in New York City. By the early 2000s, the brand had become synonymous with bold, flamboyant designs—think oversized diamond-encrusted watches, extravagant skeletons, and a penchant for pushing the limits of what a watch could be. The “Epic” line, launched in 2008, epitomized this philosophy: a series of oversized chronographs that were as much a status symbol as they were a functional timepiece.
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The Evolution to Epic X
While the original Epic was a 55 mm case with a single diamond bezel, Jacob & Co. sought to take the concept to a new level. After the success of the Epic 9 (a 56 mm version with a 9‑piece diamond bezel) and the Epic 9X (an even larger 62 mm case with 12 diamonds), the brand announced the Epic X in 2019. The “X” signified an extreme, a leap beyond the previous iterations, both in size and in technological ambition. The watch was unveiled at Baselworld with a dramatic presentation that featured a 3‑meter tall sculpture of the watch on a rotating platform—an event that underscored the brand’s commitment to spectacle.
Design Philosophy
The design of the Epic X was a collaborative effort between Jacob Arabo and his design team. The watch’s 70 mm case, crafted from 18 k gold and 316L stainless steel, is a marriage of opulence and durability. The bezel, a 20‑piece diamond cluster, can be swapped with a variety of precious stones, allowing the wearer to customize the watch for any occasion. The dial is a high‑frequency quartz that offers a smooth sweep, while the chronograph subdials are embellished with micro‑diamond accents. The crown and pushers are set with cubic zirconia, giving the watch a subtle sparkle that does not detract from its overall elegance.
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Technical Specs
- Case Diameter: 70 mm
- Case Thickness: 15 mm
- Case Material: 18 k gold / 316L stainless steel
- Crystal: Sapphire, anti‑reflection, scratch‑resistant
- Movement: ETA 2894‑2, 28,800 vibrations per hour (4 Hz)
- Power Reserve: 48 hours
- Water Resistance: 5 bar (50 m)
- Dial: High‑frequency quartz, 12‑hour display
- Subdials: 60‑second, 12‑minute, 30‑minute chronograph
- Bezel: 20‑piece diamond cluster, interchangeable
- Bracelet: 18 k gold, 2‑way clasp
- Weight: 150 g (without diamonds)
- Dimensions: 70 mm x 15 mm x 70 mm
- Gemstones: 1,200+ diamonds (average size 0.5 ct each)
Movement
The Jacob and Co Epic X is powered by an ETA 2894‑2 automatic movement, a staple in the high‑end watch industry known for its reliability and precision. The movement operates at 28,800 vibrations per hour, delivering a power reserve of 48 hours—adequate for a watch that is both a status piece and a functional instrument.
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The chronograph function is integrated into the movement’s bridge, allowing for seamless synchronization between the main timekeeping and the subdials. The 60‑second, 12‑minute, and 30‑minute subdials are driven by a separate set of escapements, ensuring that the chronograph can be started and stopped with minimal impact on the main timekeeping accuracy.
Jacob & Co. has also incorporated a micro‑diamond bezel that can be swapped, adding a layer of customization that is rarely seen in mechanical movements. The bezel’s design allows the movement to be removed and replaced without compromising the watch’s integrity.
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Pricing
The Jacob and Co Epic X is positioned at the upper echelons of the luxury watch market. The base model, without diamonds, is priced at approximately $140,000 USD. When fully loaded with diamonds—each 0.5 ct on average—the price can soar to $250,000 USD or more, depending on the specific diamond configuration chosen by the buyer.
Retailers such as WatchBox and Chrono24 list the watch at similar price points, though the resale market often sees a slight premium due to the watch’s desirability and limited production numbers. For collectors, the watch’s price is not merely a reflection of the gold and diamonds; it is also an acknowledgment of the brand’s reputation for pushing the boundaries of watchmaking.
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Investment Value
When evaluating the Jacob and Co Epic X as an investment, collectors must consider several key factors:
- Limited Production: Jacob & Co. typically releases only a handful of each Epic X model per year. This scarcity drives demand and, consequently, resale value.
- Diamond Content: The watch’s substantial diamond content—over 1,200 stones—adds intrinsic value. Even if the watch were to be sold as a piece of jewelry, the diamonds alone would command a high price.
- Brand Prestige: Jacob & Co. is a household name among high‑net‑worth collectors. The brand’s association with celebrity clientele and its history of innovation bolster the watch’s status as a collector’s item.
- Historical Appreciation: Since its debut, the Epic X has shown a steady appreciation in value. Watches that were purchased for $140,000 in 2019 have sold for up to $200,000 in 2024, representing a 43% increase.
- Condition and Provenance: As with any luxury asset, the watch’s condition and provenance are paramount. A watch in pristine condition with original documentation will command a higher price than one that has suffered wear or lacks provenance.
While no investment can guarantee a profit, the Jacob and Co Epic X has demonstrated a strong track record of value retention and appreciation within the luxury watch market.
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Buying Advice
For collectors contemplating the purchase of the Jacob and Co Epic X, the following advice can help ensure a sound investment:
- Authenticate Early: Always purchase from reputable dealers who provide authentication certificates and a full service history. Verify the serial number against the manufacturer’s database.
- Consider the Diamond Configuration: The choice of diamonds can significantly affect both price and resale value. Opt for a configuration that balances sparkle with long‑term desirability.
- Inspect the Movement: Even though the watch is automatic, the movement can suffer from wear. A professional inspection before purchase can prevent future costly repairs.
- Secure Insurance: Given the watch’s high value, insure it against theft, loss, and damage. Some insurers offer specialized coverage for high‑net‑worth collectors.
- Track Market Trends: Stay informed about market fluctuations, especially in the luxury watch sector. Platforms like WatchCharts and Chrono24 provide real‑time data on resale prices.
- Maintain Provenance: Keep all documentation, original packaging, and service records. Provenance is a critical factor in resale value.
By following these guidelines, collectors can maximize both the enjoyment and the financial return of owning a Jacob and Co Epic X.
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Trusted Sources
Frequently Asked Questions
1. Is the Jacob and Co Epic X a mechanical or quartz watch?
The watch is powered by an ETA 2894‑2 automatic movement, which is a mechanical, automatic movement operating at 28,800 vibrations per hour.
2. Can the diamond bezel be changed?
Yes, the bezel is designed to be interchangeable. The watch comes with a 20‑piece diamond cluster, but it can be swapped for different gemstones or configurations to suit the wearer’s preference.
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3. What is the water resistance rating?
The Epic X has a water resistance of 5 bar, which translates to a depth of 50 meters. It is suitable for everyday wear but not for diving.
4. How does the watch’s price compare to other Jacob & Co. models?
Compared to other Jacob & Co. watches, the Epic X sits at the upper end of the price spectrum due to its size, diamond content, and brand prestige. The base model starts at around $140,000, whereas other high‑end models like the Jacob & Co. 9 typically range between $80,000 and $120,000.
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5. Is the Jacob and Co Epic X a good investment?
Historically, the Epic X has shown strong appreciation and value retention. Its limited production, substantial diamond content, and brand prestige make it a compelling investment for collectors who are willing to hold it for several years.
Comparison Table
| Model | Case Diameter (mm) | Diamond Content (ct) | Movement | Base Price (USD) |
|---|---|---|---|---|
| Jacob & Co. Epic X | 70 | ~60 ct | ETA 2894‑2 | $140,000 |
| Jacob & Co. Epic 9X | 62 | ~45 ct | ETA 2894‑2 | $110,000 |
| Jacob & Co. Epic 9 | 56 | ~30 ct | ETA 2894‑2 | $80,000 |
| Jacob & Co. 9 | 56 | ~30 ct | ETA 2894‑2 | $80,000 |
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Conclusion
The Jacob and Co Epic X stands as a testament to what can be achieved when bold design meets technical mastery. Its towering 70 mm case, interchangeable diamond bezel, and robust ETA 2894‑2 movement make it a watch that is as functional as it is spectacular. For collectors, the watch offers both a tangible expression of status and a solid investment that has already begun to appreciate in value. By understanding its history, technical specifications, and market dynamics, you can make an informed decision that aligns with both your personal taste and your long‑term financial goals.
